The Great American Read Local Community Engagement Initiative


In anticipation of THE GREAT AMERICAN READ, WNET’s Community Engagement department assembled a task force with representatives from across the station to leverage the broadcast and accompanying resources to encourage New Yorkers to read, vote for, and share their favorite novels. On air, online and in-person, WNET is using all our assets to harness New York’s love of reading.We refer to this as our “stone soup approach,” where each department contributes what they can to maximize impact with minimal resources.