What Listening Looks Like

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“What Listening Looks Like” asked people to show us where they listen to our radio services and had them take a selfie and send it to us to be shared on our website. We had an underwriter who would donate $5 for every photo submitted. This ran for one month and we received close to 1,000 selfies! This is great engagement, a wonderful revenue source and costs the station nothing but staff time and on-air promotional time.