“What Listening Looks Like” asked people to show us where they listen to our radio services and had them take a selfie and send it to us to be shared on our website. We had an underwriter who would donate $5 for every photo submitted. This ran for one month and we received close to 1,000 selfies! This is great engagement, a wonderful revenue source and costs the station nothing but staff time and on-air promotional time.
We launched this via social media, on radio spots, a television spot running on our primary station, on The Create Channel and in our monthly member guide and through eblasts and newsletters to our 50,000 members. People submitted their selfie via email to us (thus new data capture), and we posted each photo on our website and used many entries for Facebook posts through the course of the month.