Local that Works

Local that Works is an annual contest that spotlights innovative and replicable content, engagement and revenue initiatives at public radio and TV stations, and nonprofit news organizations in the U.S.

Explore the LTW database of 350+ projects. Entries from the 2020 contest will be added to this database this fall.

Tips on using the database: If viewing this on a computer, all projects are listed in the left column. Click on a project name and its longer profile will appear in the right column. If viewing on mobile, clicking on a project name will load the full listing on your screen.

You can filter your results by selecting a tag or multiple tags in the category drop down menu and clicking on search. If you want to change, broaden or narrow the results, make sure to uncheck categories for subsequent searches.

To see previous Local that Works contest winners, finalists and semi-finalists, click on green, purple or orange tags and our judges’ favorite projects will show up in the left column.

Get inspired!

149 results found.

@myVPM on Instagram

VPM

VPM’s Instagram is a social media strategy that provides a platform to highlight Virginians who educate, entertain and inspire. This strategy has manifest itself through quality and expressive portrait photography, intimate first-person story telling and remarkable community building. VPM’s Instagram gained over 4,000 followers since taking on this strategy, increased our engagement and built new collaborations with local organizations.

A Parent’s Guide to Public Schools (2019 Finalist)

Voice of San Diego

A Parent’s Guide to Public Schools is a free “consumer report” tool, distributed to 50,000 families to aid parents in making decisions about their childrens’ education. The Guide, produced in English and Spanish, provides an overview of every local public school’s performance in easy-to-read charts, with answers to basic questions about public school options. VOSD works UC San Diego to analyze the school performance data and with the San Diego Workforce Partnership to cover topics like vocational training. Read Current’s coverage of this project.

Amplifier

WFAE 90.7 FM (Charlotte's NPR News Source)

Amplifier is a podcast that shines a light on Charlotte’s local music scene. More than 500 musicians have submitted their songs and shared their experiences. Amplifier launched with 20 episodes in 20 days, and is now a biweekly podcast featuring award-winning jazz singers to emerging pop acts, DIY venue owners to established record producers and beyond. Amplifier was named Charlotte Magazine’s “Best Podcast”, and received a Webby Award for innovation in music/arts podcasting.

ART IS

Twin Cities PBS/KTCA

Twin Cities PBS (TPT)’s groundbreaking multi-platform arts program, ART IS, elevates renowned Minnesota artists of color who pick three up-and-coming artists – across any genre – and develop a series of media and public events. Over a 9-month period, TPT and artists co-create powerful short digital films that provide context and visibility for the artists’ work, enhanced by a series of public events in TPT’s studios that engage local audiences in new ways and help sustain and evolve our vibrant local artistic community.

Battling Opioids (2019 Finalist)

Pennsylvania Public Media

Seven Pennsylvania Public Media stations (WHYY, WITF, WLVT/PBS39, WPSU, WQED, WQLN, and WVIA) developed a collaborative programming and online media effort focused on the opioid crisis in Pennsylvania with the goals of increasing awareness, reducing stigma, and helping affected people find treatment. This state-wide project included long-form documentaries, online features, educational interstitials, and strong social media support. Battling Opioids helped to direct more than 23,000 calls to the state helpline since the project started by highlighting the phone number at every touchpoint. Read Current’s coverage of this project.

Catalyst Radio

Grand Rapids Community Media Center

Catalyst Radio is a weekly public affairs program produced by Grand Rapids (MI) Community Media Center. CMC’s Catalyst Radio features interviews with organizations and people working on social change, community support, and media issues. This effort is a partnership between The Rapidian, an online platform for community journalism and WYCE, an independent, community radio station in Grand Rapids.

CoastLine – Beneath the Surface

WHQR

Beneath the Surface is a 12-month series on WHQR’s locally produced program CoastLine focusing on civil discourse. Members of the community engage in a roundtable style conversation, one that is lively and respectful, and explores a range of topics. The program focuses on understanding how lived experiences shape people’s views and, hopefully helps participants become better listeners who are more comfortable spending time with people with different perspectives.

Curiosity Club

KUOW FM

KUOW’s Curiosity Club is a nerdy supper club exploring the possibility that great food and compelling storytelling can turn a group of strangers into a community. Ten diverse community members, selected by an application process meet for a series of dinners. A month before each dinner, members are assigned five multimedia KUOW stories as “homework,” where the homework seeds the dinner conversations, which are both 1:1 and whole-group discussions. Afterwards, participants complete a survey, and some write thoughtful, surprising reflections posted to KUOW.org/curiosityclub.

Deep Dive

WMEA Maine Public

Maine Public’s Deep Dive is a space for complex, in-depth, high impact reporting. The first edition focused on childcare issues in the state, and utilized the entire 18-member news team to create web, radio and TV stories. Maine Calling, the local talk show, broadcast two editions that opened and closed the series. The station developed a communications plan to inform the audience, politicians and other stakeholders. The capstone moment was a public event at Portland Public Library where reporters discussed their work and took questions from the public.

@myVPM on Instagram

VPM
2019
Joint Licensee
Louise Keeton
lkeeton@vpm.org

VPM’s Instagram is a social media strategy that provides a platform to highlight Virginians who educate, entertain and inspire. This strategy has manifest itself through quality and expressive portrait photography, intimate first-person story telling and remarkable community building. VPM’s Instagram gained over 4,000 followers since taking on this strategy, increased our engagement and built new collaborations with local organizations.

https://www.instagram.com/myvpm/