Local that Works spotlights innovative and replicable content, engagement and revenue initiatives at public radio and TV stations and nonprofit and digital news organizations in the U.S. LTW includes an annual contest and a database (below). LTW produces webinars that offer insights into projects and organizations that are reshaping local civic journalism.
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KBBI AM 890 is hosted an on-air remote ‘Concert on YOUR Lawn’ Fundraiser – a socially distant homage to our Concert On The Lawn days and an opportunity for us to celebrate our amazing listener-supporters. Throughout the two days, listeners heard the regular shows they love as well as live music, KBBI testimonies and giveaways all culminating in the Concert on Your Lawn event with local musicians broadcasting from their homes.
The Voice of San Diego “Local Boost” initiative spurs the local economy and helps to ensure the sustainability of our nonprofit newsroom. The program leverages philanthropy to incentivize sponsorship and marketing packages for local small businesses and nonprofits, diversifying our revenue sources and demonstrating our values and commitment to our local community.
Jazz 91.9 WCLK convened more than 100 musicians at Atlanta City Hall Atrium for a portrait with the Mayor of Atlanta – WCLK Great Day in Atlanta with Mayor Keisha Lance Bottoms – an ode to Art Kane and his 1958 photography, A Great Day in Harlem. WCLK issued a call for Atlanta-based musicians and amassed a list of performing artists who represent the beauty, the genius and the spirit of Atlanta’s Jazz Community.
BUZZ is an inspiring TV show that profiles nonprofit organizations and the marketing pros that help them do MORE, do BETTER, by creating MORE BUZZ.
To address the lull in listenership during specific blocks of programming during membership drives, Jazz 91.9 WCLK created a special tribute to Jazz in a segment call Signature Serenade. Signature Serenade is a two-hour block of programming during membership campaigns, where we invite corporate influencers, business professionals, community leaders, college presidents and dignitaries to host the segment, play their selection of favorite tunes and tell their stories, all while helping to fund raise for WCLK.
WUFT created a first-time event for North Florida fans of Downton Abbey. This in-person event included a costume contest, admission to a movie screening and an opportunity for the community to interact with other local PBS supporters to discuss their one of their favorite shows. Two events took place in one day, and participants were able to give back to WUFT monetarily with a donation for admission to the event.
WCTE’s largest fundraiser asks for donations, then auctions off everything on live TV. This helps promote businesses in our community.
Inspired by the words of Fred Rogers, LPB’s “The Helpers” is a digital series that aims to help people cope with their negative feelings by showing them that good things are still happening in their communities as their neighbors find ways to overcome their own challenges and fears.
Donate a Recorder is a “give back” initiative that tackles a genuine need in our region while embracing the mission of WDAV – to build a community focused on classical music. Donate a Recorder combines fundraising, education, musical discovery and community engagement all in one initiative. When people make a membership gift on air or in renewal mailings, instead of receiving a CD, coffee mug, or baseball cap, they can choose the “Donate a Recorder” option as a benefit at the $100 level.
Concert on Your Lawn
As a public radio station, our largest source of income is membership contributions and we rely on the two annual drives each year to make our budget. But the COVID-19 pandemic struck weeks before our Spring Membership Drive. This spring, with businesses shutting their doors and no way to host as an event, we decided to postpone our event indefinitely. As the months continued, it became clear that hosting an in-person event in the Fall would not be possible and that asking for donations from the community would be difficult. Simultaneously, we begun hosting an evening musical program that hosted local musicians live from their homes on Friday nights on a show we called ‘Social Distance.’ This program provided musicians a place to perform when no live music was an option, as well as served as a great morale boost and connection point for the community.
As we approached the need of the fiscal year and quarantine continued, the idea of ‘Concert on Your Lawn’ came to being. In years past, we had hosted Concert on the Lawn – a live fundraiser concert for the community – hence the name. Instead of our regular call for pledges and testimonies, we opted not to interrupt any programming but simply add in live music on all our local music shows for two days and end the event with a two-hour live concert special – all facilitated remotely. We sent out a call to musicians to submit a musical sample as well as an outline of their recording equipment and in home set up. During the day, we aired prerecorded KBBI testimonies from members of the importance of the station asking those to donate if they could by calling in – these aired during normal ad breaks and did not interrupt any programming.
Spread out over the two days, we were able to host nine different musicians and provide the only ‘live’ music in town. The event ended up being a fantastic fundraiser for the station a great platform for the musicians, and it was a great piece of entertainment for our listenership.
As a fundraiser, Concert on Your Lawn ensured KBBI met its budget for membership donations for the year and helped to support the ongoing services we provide the community. As entertainment, it provided the community with a virtual gathering place during a time of isolation and provided a platform for local artists to perform and promote their work.
Over the course of the two days, we requested monetary donations in the form of radio memberships. Some of these donations came from members renewing their annual spring membership, some were new members who had started listening in the last few months and many were additional donations to "buy a ticket" to the concert. We raised a total of $14,170 in two days and continued to see an uptick in donations the following week.