Local that Works spotlights innovative and replicable content, engagement and revenue initiatives at public radio and TV stations and nonprofit and digital news organizations in the U.S. LTW includes an annual contest and a database (below). LTW produces webinars that offer insights into projects and organizations that are reshaping local civic journalism.
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42 results found.
CareerExplore NW is a career exploration tool for students and job seekers to learn about career opportunities in our region, the pathways to those careers, and data to make an informed choice.
The historic Green Book inspired LPB’s Safe Haven: Louisiana’s Green Book, a multimedia digital first series focusing on the businesses & places African Americans turned to during the Jim Crow era.
There’s Hope. There’s Help. is an 12-part animated video shorts series addressing mental health issues in an effort to prevent youth suicides. Designed for Alaska & use by other PBS stations for free.
The Latino Communities Reporting Lab’s mission is to amplify the voices of our local Latino communities. Content is in English/Spanish and shared through print, video, email, social media, and text.
PBS Reno STEM Works digital shorts provide a fresh look at careers in Science, Technology, Engineering and Math. They are geared towards kids 12-17 and are fun and informative for kids of all ages.
Friends of WDAV who have a piano they no longer need or want can donate it to WDAV to be sold – through partnership with our local Steinway Piano Gallery – and proceeds benefit our musical mission.
We hosted the PBS39 Good Neighbor Awards in the spirit of Fred Rogers’ legacy of education, community and compassion. We staged an all-star live broadcast and launched the Good Neighbor Fund.
KCUR conducted a multi-pronged capital campaign to raise $250,000 in matching funds to replace its aging transmitter, exceeding that goal by nearly 30% in just one month.
Main Street sponsors put the “public” in public radio, creating a sense of place on-air. The Community Accounts Sponsorship Team gives small sponsors big love with marketing solutions and coaching.
Our “I Believe in Black Journalism” campaign better educates and inspires the Black NYC’ers we have served for 112 years with re-imagined print and digital offerings to also grow audience and revenue.
Aspen Public Radio’s Fall 2020 Membership Drive was a success because of our “van life” giveaway. It creatively engaged listeners and highlighted a local business during the COVID-19 pandemic.
“What’s So Funny About Detroit” (WSFAD) is a community-wide celebration of metro Detroit’s lively and diverse comedy scene, with live performances that gives us all something to laugh about.
A multi-media success story of artists, musicians, and a beloved public radio station that combined messages online, in video, and in local media to attract new listeners, donors and raise $70,000.
Roundo is part road rally, part classic car show, part adventure, part reunion of like-minded friends in a clued tour across the region in classic and new cars to raise funds and awareness for WTVP.
KBBI AM 890 is hosted an on-air remote ‘Concert on YOUR Lawn’ Fundraiser – a socially distant homage to our Concert On The Lawn days and an opportunity for us to celebrate our amazing listener-supporters. Throughout the two days, listeners heard the regular shows they love as well as live music, KBBI testimonies and giveaways all culminating in the Concert on Your Lawn event with local musicians broadcasting from their homes.
The Voice of San Diego “Local Boost” initiative spurs the local economy and helps to ensure the sustainability of our nonprofit newsroom. The program leverages philanthropy to incentivize sponsorship and marketing packages for local small businesses and nonprofits, diversifying our revenue sources and demonstrating our values and commitment to our local community.
Jazz 91.9 WCLK convened more than 100 musicians at Atlanta City Hall Atrium for a portrait with the Mayor of Atlanta – WCLK Great Day in Atlanta with Mayor Keisha Lance Bottoms – an ode to Art Kane and his 1958 photography, A Great Day in Harlem. WCLK issued a call for Atlanta-based musicians and amassed a list of performing artists who represent the beauty, the genius and the spirit of Atlanta’s Jazz Community.
BUZZ is an inspiring TV show that profiles nonprofit organizations and the marketing pros that help them do MORE, do BETTER, by creating MORE BUZZ.
To address the lull in listenership during specific blocks of programming during membership drives, Jazz 91.9 WCLK created a special tribute to Jazz in a segment call Signature Serenade. Signature Serenade is a two-hour block of programming during membership campaigns, where we invite corporate influencers, business professionals, community leaders, college presidents and dignitaries to host the segment, play their selection of favorite tunes and tell their stories, all while helping to fund raise for WCLK.
WUFT created a first-time event for North Florida fans of Downton Abbey. This in-person event included a costume contest, admission to a movie screening and an opportunity for the community to interact with other local PBS supporters to discuss their one of their favorite shows. Two events took place in one day, and participants were able to give back to WUFT monetarily with a donation for admission to the event.
Career Explore Northwest
CareerExplore NW was created after listening to our community’s expressed needs. 4 years ago while asking for underwriting for programming the expression “marketing is great, but what we really need is as workforce” kept popping up in the conversation. Additionally, teachers and administrators were expressing that they needed better ways to introduce students to careers and businesses in our region, with a goal to retain our local talent. As public television, with education as part of our core mission, we saw this as an opportunity to create a bridge between employer and student through the power of video, television, use of digital resources, and data. CareerExplore NW was born: a career exploration tool comprised of :90 video job spotlights, 360 degree Virtual Field Trips, and data to support each video to help students and job seekers make an informed decision.
We started by gathering financial sponsors and forging a partnership with our local workforce council. We then created an advisory council made up of the education community and our sponsors to ensure we created a tool that would work best for all involved. The sponsors fund the creation of :90 second career spotlight videos that go on air as well as on the www.careerexplorenw.org website. The workforce council provides relevant data (average salary, hours, skills, etc) for the website to support a deeper view, and the educational community ensures the tool gets used by students. The on air as well as digital approach ensures that students from all areas, urban and rural, have an opportunity to explore and learn about these careers.
To date, we have now had the opportunity to video spotlight 101 careers, create 7 Virtual Field Trips in 360-degree interactive format, and 4 career path videos. The project continues and we have expanded outside our immediate school districts into other districts across the state. We have created and built relationships with a host of new businesses, expanded our relationships in the educational community, and have put KSPS PBS in front of the highly sought-after middle school/high school audience.
The “why” of this has not changed since its inception: 1) Provide a community tool and educational resource that allows students and job seekers to find their path and make an informed decision on their career choice. 2) Create a talent pipeline for regional employers; 3) Use our medium to create a needed resource for the betterment of our region’s youth.
We collect usage metrics on the website, YouTube, as well as testimonials:
“The past narrative for what it means to be college and career ready has largely been focused on 4-year college messaging. The CareerExplore NW website allows counselors, teachers, and students to explore local college and career options which open that narrative up to 2-year technical degrees that lead to “living wage” jobs in our community. It’s been extremely helpful for our educators to support students in understanding other valuable post-secondary pathways and most importantly see local career opportunities to complete the full college-to- career pathway.” -Scott Kerwien, Director of College and Career Readiness, Spokane Public Schools
“The development of this website has been instrumental in partnering business and education together to help inform students, parents, and the community about the various job opportunities in our region. Many high school and middle school teachers are using this site during class to help students become more familiar with all the possible jobs they have access to within the region. As more videos have been created, teachers have commented on all of the jobs they didn’t know existed and how they feel more comfortable talking about these opportunities with students.” -Vicki Leifer, Director of Career and Technical Education, West Valley School District
Lastly, sponsor, MacKay Mfg let us know that 40% of their website traffic was driven by the CareerExplore website.
To date, CareerExplore NW has generated $800,000 of new revenue in its 4 year existence through business sponsorships, foundations, and most recently major donor gifts. It has had 42 business sponsors, 31 of which were brand new to supporting KSPS PBS.