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Project Core: A vision for scale and growth

Over the past three years, CentralCast has been hard at work implementing critical upgrades that lay the foundation for a more resilient and advanced future. And now, the culmination of these efforts is taking shape in our most ambitious initiative yet: Project Core.

Quick Takes

WNYC receives $1M grant for new health reporting unit

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New York’s WNYC-FM has received a $1 million grant from the Robert Wood Johnson Foundation for a new reporting unit focused on health issues. The unit will cover healthy living and wellness, the policy and economics of health care, and medical science and discovery. WNYC will use the grant to hire reporters, producers, editors and audience-development specialists. Content created by the unit will be featured on WNYC’s The Brian Lehrer Show and the station’s local editions of Morning Edition and All Things Considered. The reporting will also be featured nationally on WNYC and Public Radio International’s The Takeaway and on American Public Media’s Marketplace.

System/Policy

Incentive auction threatens over-the-air public TV service, says CPB report

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Though the FCC’s incentive auction next year might give a short-term financial boost to a handful of public TV stations, it could erode the field’s ability to provide over-the-air signals to all of the nation’s homes, according to a new CPB white paper that outlines policy implications for local decision-makers. “Narrow financial calculations cannot measure the value of serving the educational needs of the nation’s children, providing trusted news, reliably delivering emergency alerts, presenting diverse viewpoints that would not otherwise be heard, and numerous other benefits provided today and in the future by the nation’s public media stations through over-the-air broadcasting,” says the report, “Facing the Spectrum Incentive Auction and Repacking Process,” released Thursday. “Unfortunately, while the spectrum incentive auction and repacking process would address one problem (the need for more spectrum for wireless broadband), it would likely do so at the expense of public media’s ability to meet the mandates of the Public Broadcasting Act — undermining communities’ ability to address the policy dilemmas they face as well as the nation’s need for universal service and local content and diversity of programming in an increasingly consolidated media environment,” the report added. CPB commissioned the white paper in April 2013 to help provide background and a policy framework for local pubcasters as they approach decisions about how and whether to participate in the FCC’s incentive auction, a voluntary proceeding that will be disruptive for broadcasters and TV viewers alike. Though stations can choose whether to participate in the auction, the FCC may move them to another channel during a process called “repacking,” which may require some stations to relinquish channels assigned to TV translators.

People

MPT promotes execs, APM announces changes, and more comings and goings in public media

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Maryland Public Television in Owings Mills promoted executives. Steven Schupak rises from s.v.p. and chief content officer to e.v.p. and chief operating officer at the Owings Mills station. George Beneman, chief technology officer, is now s.v.p. And Jay Parikh steps up to v.p. and head of MPT’s content division. “The promotions were due to the talents of these individuals coupled with restructuring to accommodate MPT’s fundraising campaign and Vietnam initiative,” said Larry Unger, MPT president, referring to a major event honoring veterans and their families that the state network is planning for April 2016.  “We are very excited for what the future has in store for MPT.”

Schupak joined MPT in 2003 after a three-decade career in television and media.

Development

Possibility of native ads on pubradio sparks concern

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DENVER — A public radio station’s foray into native advertising, which seamlessly integrates paid content into a website’s editorial fare, stirred strong opinions at a July 10 session at the annual Public Media Development & Marketing Conference. Attendees packed the room to hear about plans for native advertising on the site of Southern California Public Radio in Pasadena, Calif. The broadcaster received a $33,000 grant in April from the Investigative News Network and the Knight Foundation to experiment with native advertising, also known as sponsored content. Over the six-month pilot stage, which ends in December, SCPR will develop a native-advertising framework for online and mobile platforms. “SCPR believes that the framework emerging from this grant will map out the common ground between the interests of its audience, underwriters, and journalistic principles,” INN said in a statement about the grant when it was announced. “At its conclusion, the organization will be much closer to determining whether sponsored content is a viable revenue stream for mission-driven, nonprofit content producers.”

According to the Interactive Advertising Bureau, native advertising encompasses “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.”

In experimenting with native advertising, SCPR joins nonprofits Voice of San Diego and the Texas Tribune, which began placing native ads on their websites this year.

People

Masterpiece leads PBS slate of 34 Primetime Emmy nominees, and more awards in public media

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Downton Abbey and Sherlock: His Last Vow each picked up 12 primetime Emmy nominations July 10, earning the lion’s share of the 34 nominations for PBS programs.

Downton Abbey, a co-production of Masterpiece and Carnival Films, was nominated for outstanding drama series and outstanding directing for a drama series, while Michelle Dockery, who plays Lady Mary Crawley in the period drama, was nominated for lead actress in a series. Four additional cast members are vying for Emmys: Maggie Smith and Joanne Froggatt, both nominated for supporting actress in a drama series; Jim Carter, nominated for supporting actor in a drama series; and Paul Giamatti, a contender in the category guest actor in a drama series. Downton Abbey also received nominations for five craft awards: art direction for a period series, costumes for a series, hairstyling for a single-camera series, music composition for a series and sound mixing for a comedy or drama series. Sherlock: His Last Vow, the third installment in the series presented on PBS by Masterpiece Mystery, was nominated for best television movie. Benedict Cumberbatch, who plays Sherlock Holmes, was nominated for lead actor in a miniseries or movie; and Martin Freeman, who plays sidekick John Watson, was nominated for supporting actor in a miniseries or movie.

Margaret Low Smith

Margaret Low Smith, NPR’s senior news veep, will depart for The Atlantic

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Margaret Low Smith, NPR’s senior vice president for news, is leaving the network to take a position with The Atlantic as president of its live-event division, AtlanticLIVE. Smith has worked for NPR for 32 years, heading the news division since 2011. Before holding that job, she worked as VP of programming. She started at NPR in 1982 as an overnight production assistant for Morning Edition. “Her departure will be felt as profoundly as any in recent memory,” NPR Chief Content Officer Kinsey Wilson wrote in an email to station executives.