Nice Above Fold - Page 57
With Illinois Soul, WILL creates new format for Black audiences
“We are going to create a whole new audience and a new way of receiving information in the Black community,” says Tracy Parsons, a community advisory board member involved in developing the new service.How Audience 98 can inform efforts to acquire donors in the digital era
"We need to stop thinking about audiences in terms of technology and start thinking about audiences of the brand, no matter how they access us."Why break producers are the unsung heroes of fund drives
"Success is in the details. Appointing a wise break producer for fund drives respects both staff and listeners."
NPR’s new executive editor scouts paths for audience growth
“We need to be connecting with different communities, folks with different perspectives in the country and in the world,” says NPR's Eva Rodriguez.WFAE staff approve first union contract
“We’re celebrating new guarantees on pay, time off and promotions,” the bargaining committee said in a press release. “We’ll also have a seat at the table as WFAE grows and evolves in the coming years.”CPB CEO defends new policy for diversity reporting
In a letter to Sen. Ted Cruz, CPB’s chief executive refuted criticism that updated grant rules are discriminatory.
Comings and goings: WHYY SVP retires, StoryCorps hires CDO …
Arthur Ellis retired after a 36-year tenure with WHYY in Philadelphia.Ruth Seymour, KCRW manager who shaped the sound of public radio from Santa Monica, dies at 88
Through the force of Seymour's character and fierce leadership, KCRW grew into a musical tastemaker and conduit for NPR’s growth.Cascade Public Media app aims to deliver long-awaited upgrades to PBS streaming experience
A pilot of Cascade’s Local Streaming Initiative will introduce new tools for stations to customize the user experience for viewers and donors.What public media can learn from the model of 'NJ Spotlight News'
"The story of NJ PBS and 'NJ Spotlight News' suggests that public broadcasting can play a role in bolstering coverage of regional and statewide news. What’s needed to make it work is to bring together different newsroom cultures in a way that serves the audience rather than the bureaucratic imperatives of protecting turf and resisting change."How stations are using email newsletters to grow audiences and connect with communities
When done well, newsletters reach new members, uncover audience data and create an alternative distribution channel for journalism.Michigan Radio project points to future of AI use in newsrooms
"Our jobs will become less focused on analyzing data to reveal the stories reporters think are important and more about structuring datasets so that anyone can use the latest AI tools to find answers to their own questions."PRX, NEPM partner with nonprofit to elevate community stories in Massachusetts
The Mass Humanities Audio Storytelling Project offers participants four months of training, access to equipment, and a stipend to produce a documentary pilot.November CDP Index: New donors increase, but growth misses radio
TV stations and joint licensees powered a 5.1% rise in new donor acquisition in the latest Index.Comings and goings: Two execs leave Chicago Public Media, KUT deputy GM retires …
Celeste LeCompte and Betsy Berger are leaving their roles at CPM.
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