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Project Core: A vision for scale and growth

Over the past three years, CentralCast has been hard at work implementing critical upgrades that lay the foundation for a more resilient and advanced future. And now, the culmination of these efforts is taking shape in our most ambitious initiative yet: Project Core.

Programs/Content

This American Life opts for self-distribution, with PRX as pipeline to stations

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The producers of public radio’s This American Life will take over distribution of their show starting July 1, using Public Radio Exchange to deliver the program to stations. TAL and Public Radio International, its distributor of 17 years, announced in March that they would part ways effective July 1. Under the agreement announced Wednesday, Chicago Public Media and Ira Glass will handle distribution and underwriting, while Marge Ostroushko will be responsible for marketing and station relations. Ostroushko handled those duties before PRI picked up the show in 1997. “We’re excited and proud to be partners now with PRX,” Glass said in a statement.

Quick Takes

Tuesday roundup: Pubmedia inspires poetry volume; ESPN prez responds to Kirk’s “whining”

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• I think that I shall never see
A poem lovely as Wait Wait … Don’t Tell Me! Granted, that’s probably not among the verses in The Liberal Media Made Me Do It!, a new collection of poems based on public broadcasting stories and shows. But the book does contain pubmedia-centric contributions from more than 50 poets who were inspired by Radiolab, Performance Today, A Prairie Home Companion and other fare. “For me, the greatest delight in receiving these pieces has been to recognize the stories I have heard on the radio, with the added dimension of another’s perception added in,” writes editor Robbi Nester. “This brings home the truth that each of us could start with the same raw material and yet produce finished products that resemble one another only in incidental ways.”

The book is now available from Lummox Press.

System/Policy

FCC denies stations’ bid for looser underwriting language

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A public radio licensee’s bid to boost underwriting revenue by skirting restrictions on credit language met with a flat rebuttal from the FCC May 15. The licensee of Phoenix’s KBAQ and KJZZ asked the Commission in March to approve a three-year “limited and controlled demonstration project” to relax limits on language in the stations’ underwriting credits. Maricopa County Community College District proposed allowing qualitative terms, such as “award-winning” and “experienced,” and information about sales, discounts and interest rates. Such wording is currently barred under FCC rules. Maricopa argued that the relaxed restrictions would help the stations increase underwriting income amid a challenging climate for public broadcasting funding.

Programs/Content

Aviators distributor scrutinizing show after revelations of apparent product placement

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The public TV program The Aviators has come under increased scrutiny from its distributor after Current revealed apparent product placement in the show’s on-air segments. Executive Producer Anthony Nalli removed a sponsorship page from the program’s website earlier this month after Current inquired about promises that sponsors could “expertly integrate their brands directly into the content of the show in a subtle, non-invasive and very effective manner.” Other pages on the site made similar offers. Nalli said the matter was a misunderstanding over wording. “I used the language of advertising, not of public television,” Nalli said.

System/Policy

Students opposing WRAS deal get new support

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College Broadcasters Inc. and the Student Press Law Center are speaking out against a channel-sharing agreement that gave Georgia Public Broadcasting control of Georgia State University’s 88.5 WRAS-FM during daytime hours. Under the agreement announced May 6, GPB will program the station with news from 5 a.m. to 7 p.m. The student organization that until recently controlled all programming will take over nighttime hours. The announcement surprised and disappointed the station’s student hosts, who set up a website to protest the agreement. In letters to the University administration, CBI and SPLC expressed support for the students and denounced the deal, which was made without notifying the programmers. “CBI believes, and I believe personally, that student ownership is key for these student media outlets, and it’s been taken away from them by all accounts without any discussion or dialogue,” CBI President Greg Weston said in an interview.