System/Policy
NPR budgets for improved financial outlook in new fiscal year
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NPR has exceeded financial expectations in the current fiscal year thanks in part to a “great resurgence” in sponsorship.
Stations look to increase retention as trends for new donors cause concern
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“If new donors continue declining overall, that means retention of those donors is going to be more important than ever.”
SPONSORED
Combined Pledge Drive Management – Making Life Easier for You
How we're saving our partners thousands of labor hours by integrating pledge drive solutions and services.
System/Policy
As PBS exceeds profit projections, board approves $30.4M transfer to CEO fund
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PBS’ fiscal year 2021 net income was $5.3 million more than previous forecasts, according to CFO and Treasurer Tom Tardivo.
Programs/Content
New ‘Mountain Stage’ host upholds show’s traditions for a growing audience
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After a long run as a popular guest musician, Kathy Mattea is the second permanent host in the show’s history.
Programs/Content
After parole, podcast producers are turning skills learned in prison into paying gigs
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“It feels good to be employed, it feels better to be in a field that I love, and it feels greater to be working with the people I was doing the work with inside.”
Local that Works
Five finalists selected for the 2021 Local that Works contest
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Each project offers a new model for reaching and engaging underserved audiences.
Development
The time to prioritize digital revenues and engagement is now
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A 2020 study of stations’ online donation practices revealed that public media is woefully behind other nonprofits.
Development
How WETA focuses on improving retention to boost value of Passport donations
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The station has created a new “annual sustainer” option for Passport donors to automatically renew their memberships.
Programs/Content
Passport viewers get many more streaming options with infusion of APT shows
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A partnership between American Public Television and PBS will dramatically expand the catalog of programs available for streaming on PBS Passport and the PBS Video app.
System/Policy
Cleveland’s Ideastream will grow radio audience with addition of WKSU to network
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Kent State University trustees approved Wednesday a public service operating agreement with Ideastream.
Programs/Content
Kansas City PBS boosts profile of digital Flatland platform with monthly TV show
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The half-hour show, also titled “Flatland,” debuts Thursday with host D. Rashaan Gilmore.