Nice Above Fold - Page 398

  • Wednesday roundup: Texas Tribune launches op-ed site, WRAS students protest GPB incursion

    Plus: Celeste Headlee tells Current about plans for Middle Ground now that she has a new job.
  • Via Aviators website, opportunities for product placement

    Producers of The Aviators, a public TV series distributed by the National Educational Telecommunications Association, devoted a page of the program website to videos depicting opportunities for product placements by sponsors. The web page was removed after Current inquired about the unusual sponsorship marketing. Screenshots from the page are presented here. In an email to Current, Executive Producer Anthony Nalli explained the marketing strategies behind the descriptions and how FourPoints Television Productions worked with sponsors. Nalli writes:  “Any time aviation gives back to the community, that’s the kind of positive message we feel is important to convey as part of the core mission of The Aviators.”
  • Aviators grounds embedded marketing offer

    Until recently, a page on the Aviators website promoting program sponsorships used slick marketing lingo to pitch product placements, also known as embedded marketing.