Nice Above Fold - Page 684
Bowling Green's WKYU first pubstation to go green with LED lighting
WKYU in Bowling Green, Ky., said in a statement today that it is the first PBS affiliate in the country to use a revolutionary light emitting diode (LED) lighting system, which will reduce energy consumption by 97 percent. The equipment is so new — manufacturing began in 2009 — that one commercial station is the only other TV facility using it. WKYU’s old lights were around 40 years old and “regularly malfunctioned,” according to the station. Those were incandescent tungsten, manufactured in the 1960s and ’70s, with specialized bulbs expensive to replace. “The control panel looked like a huge old telephone switchboard, with knobs on retractable cords that plugged into a patch panel above,” the station noted.Most Americans pleased with home broadband speed, says FCC study
The Federal Communications Commission today (June 1) released a survey showing that 91 percent of respondents were either “very satisfied” or “somewhat satisfied” with their home broadband speed. The telephone survey of 3,005 Americans (PDF) in April and May also showed that 80 percent did not know the broadband speed to their home computer.Get tips on public insight journalism at NCME/APM webinar
“Public Insight Journalism = New Voices, New Stories” is the subject of tomorrow’s (June 2) webinar from the National Center for Media Engagement and American Public Media. Speakers will give pointers on PIJ, developed by Minnesota Public Radio. Thousands of Minnesotans make up the Public Insight Network to assist MPR in its reporting. Learn why public insight journalism is an important method for engaging communities, how to use it, and the benefits that stations have gleaned from it. The hourlong webinar starts at 2 p.m. Wednesday, click here to register.
With RFP, PBS pursues 'Explorer Archetype' in productions
From PBS’s June 2010 request for primetime series proposals to be funded by the CPB/PBS Diversity and Innovation Fund. See also Current feature on the Explorer Archetype. The Explorer Archetype Research shows the most successful brands embody a single archetype. To define and fully leverage PBS’s brand, we are employing Archetypal Branding, a proven strategy in which an organization aligns all activities behind a single unifying concept. We believe adopting this strategy will help us increase audience engagement, raise money and build brand loyalty. What are Archetypes? Archetypes are universally recognized images or themes found in art, literature, myths, legends and stories.Kansas dodges state pubcasting funding cut
Kansas Gov. Mark Parkinson yesterday (May 27) used a line-item veto to override state legislators on a proposed funding cut of around $1 million for public broadcasting, reports Channel 3, the Wichita NBC affiliate. “I know it’s going to save programming and some of the work we do in the community, because that’s a lot of money,” said KPTS President and CEO Michele Gors Paris. In addition to affecting KPTS in Wichita, the cuts would have had an impact on Smokey Hills Public Television in Western Kansas and radio stations such as High Plains Public radio in Garden City.WCMU pubcasting truck vandalized
A Central Michigan University Public Broadcasting truck was vandalized between 5 p.m. Tuesday (May 25) and 8 a.m. Wednesday. The driver and passenger side windows were shattered, reports Central Michigan Live. CMU Police Officer Bill Martinez said landscaping stones around the PBS affiliate building in Mount Pleasant, Mich., are somtimes used for similar vandalism. As the news website notes, Martinez mentioned the building’s proximity to local bars as a “contributing factor.” Damage is estimated at $400.
New York Times journalist selected to head Upper Midwest Local Journalism Center
New York Times senior business correspondent Micheline Maynard will oversee the Upper Midwest Local Journalism Center, one of seven around the country funded by CPB (Current, April 5, 2010). Michigan Radio, WBEZ FM-Chicago and Cleveland’s ideastream (90.3 WCPN and WVIZ/PBS) are collaborating on the coverage theme of “Changing Gears: Remaking the Manufacturing Belt,” which traces the transformation of the region’s industrial-based economy to one with a post-manufacturing focus. In addition to her newspaper work, she teaches college and has written four books, including 2009’s The Selling of the American Economy: How Foreign Companies Are Remaking the American Dream (Random House).Skoler to lead interactive media at PRI
Public radio news veteran Michael Skoler will join Public Radio International as v.p. of interactive media on June 1. Skoler, founding director of American Public Media’s Center for Innovation in Journalism, established the Public Insight Journalism model for tapping listeners’ expertise in news reporting. His earlier reporting career included stints at NPR as African bureau chief, science correspondent and science editor/producer. At PRI Skoler will develop interactive strategies for PRI programs and spearhead new digital content initiatives. “I’ve learned that culture is even more important than strategy for success in today’s networked media world,” Skolar said in a statement. “PRI has both — a creative, risk-taking culture and clear-eyed strategy for creating value.”Images capture emotion of LZ Lambeau
Click here for Current’s slideshow of LZ Lambeau photographs, shot by Senior Editor Dru Sefton. More coverage of the Wisconsin Public Television outreach in the next issue of Current, June 7.S.F. news project launches as Bay Citizen
The Bay Citizen, the online news start-up in which KQED was to have been a founding partner, launches today with a top story on how San Francisco’s wealthiest homeowners benefit from a property tax loophole written into California’s Proposition 13. The public media group, formerly known as the Bay Area News Project, has recruited a team of 13 editor/writers and two interns; among them is Queena Kim, a Makers Quest 2.0 grant recipient and producer/reporter who left Pasadena’s KPCC to join the launch team as community editor. Editor-in-chief Jon Weber plans to partner, not compete, with local bloggers and nontraditional news outlets, reports the San Francisco Bay Guardian.LZ Lambeau outreach brings in more than 70,000 vets and supporters
Event organizers have announced the final count of visitors to LZ Lambeau, Wisconsin Public TV’s massive “welcome home” for Vietnam vets last weekend. More than 70,000 people attended over the three days, and some 26,000 were present for the Saturday evening tribute event (above, Current image). Despite rain on Friday, 1,244 motorcycles completed the LZL Honor Ride from LaCrosse, Wisc., to Lambeau Field. A TV crew from PBS affiliate WGVU in Grand Rapids, Mich., was there capturing the happenings and getting tips for its LZ Michigan in July. “It’s moving, and it impacts more than just, ‘Here’s a documentary,’ or, ‘Here’s an event,'” Timothy Eernisse, development and marketing manager for WGVU, told the Green Bay ABC affiliate.Get your Tweet on at Wednesday webinar
Curious about Tweeting and the Monday Public Media Chats? Get up to speed Wednesday (May 26) at a Peer Webinar sponsored by the National Center for Media Engagement and American Public Media. Learn how to Tweet and Twitter and engage in all those other birdlike social media techniques from Rob Bole, CPB’s veep of digital media strategy; Katie Kemple, PR and social media consultant; Julia Schrenkler, interactive producer, digital media, Minnesota Public Radio; Jonathan Coffman, PBS product manager, social media; Adam Schweigert, director of new media at WFIU/WTIU in Bloomington, Ind.; and pubmedia consultant and prolific blogger John Proffitt. The one-hour webinar kicks off at 2 p.m.APT appoints contracts manager
American Public Television’s new contracts manager is entertainment attorney John Taxiarchis, said APT President Cynthia Fenneman in a statement today (May 25). Taxiarchis’ experience also includes intellectual property and new media, “both also important to APT,” Fenneman said. Taxiarchis will report to David Fournier, APT finance and administration veep.Now THAT is some goodbye
Gravity Medium blogger John Proffitt weighs in on the bridge-burning farewell letter from former WLIW/WNET producer Sam Toperoff, which is quite the buzz throughout the system.Pubcaster's book chronicles deaths of characters that never were
Ever read Mr. Ed’s obituary? How about the Flying Nun’s? Barry Nelson, WGBH’s director of on-air fundraising, has a new book out with those and more, co-authored with Tom Schecker. Mr. Ed: Dead! provides obits for everyone from Betty Crocker to Holden Caulfield. Why? They each had a fictional life and deserve “an equally creative death,” as the book’s website says. “We think it’s the perfect book for the public radio generation(s),” Nelson told Current, “filled with popular culture references and the kind of satirical humor they’ve been enjoying for years, such as The Onion and National Lampoon.” Nelson said the book will be available as a thank-you gift for pledge campaigns.
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