LAS VEGAS — Addressing station executives here Wednesday, NPR CEO Jarl Mohn offered a free year of Morning Edition as the grand prize for the winner of his “Spark Project,” a campaign to boost the newsmagazine’s audience. Mohn delivered a keynote speech at the annual Public Radio Super-Regional Meeting, held this year at Caesar’s Palace. In his speech, he called on the crowd of mostly general managers and station executives to move out of their comfort zones and unite in a push to cross-promote Morning Edition. The CEO is asking public radio stations to air 100 promotions a week from Jan.

Longtime Programming Director Mark McDonald and Engineering Director John Holt will be leaving WAMU-FM in Washington, D.C., according to the station. McDonald will depart at the end of the year to pursue multimedia opportunities, said WAMU Director of Marketing Kathleen Allenbaugh, and Holt will retire at the end of November after 20 years with the station. McDonald has been programming director at WAMU since 2001. He previously worked for BBC TV and Radio News and was managing editor for WNYC in New York. Holt has been engineering director at WAMU since 1994. Prior to WAMU, he was director of engineering at Jefferson Public Radio in Oregon and chief engineer at Minnesota Public Radio.

WASHINGTON, D.C. — An increasing number of public broadcasters have been contacting the FCC in recent weeks for information about participating in the upcoming spectrum auction, according to commission representatives who spoke at a CPB board meeting here Tuesday. The uptick began after an Oct. 1 report by investment banking firm Greenhill & Co. projected massive paydays for television stations if they sell spectrum to wireless carriers in next year’s congressionally mandated auction. Most pubTV stations, the representatives said, have been asking the FCC for details about transitioning from UHF to VHF channels. Doing so would provide stations with a payout but would also require over-the-air viewers to return to old-fashioned rabbit-ear antennae and may increase interference.

Public Radio Exchange’s podcast network Radiotopia has raised $620,000 from 21,808 donors on Kickstarter, setting a record among publishing, radio and podcasting projects that have used the crowdfunding platform. “We were dazzled by the response,” said PRX CEO Jake Shapiro. “It shows how dedicated the listeners are to the shows. And it means we’re going to be shipping out a lot of T-shirts.” After reaching its initial goal, the campaign achieved stretch goals as well. One enabled Radiotopia to add four shows to its lineup. Three are hosted by women, addressing a gender imbalance among popular podcasts. With the addition of those three programs and one more podcast, Mortified, Radiotopia will expand its total offerings to 11.

CPB’s Inspector General has recommended that CPB end the crediting of in-kind donations toward stations’ nonfederal financial support after the IG’s office found six stations had overstated NFFS by claiming invalid donations and incorrectly valuing the contributions. The IG’s office said in a Sept. 30 report that it found stations had inappropriately claimed in-kind donations such as venue space, merchandise and services as NFFS, amounting to misclassifying of hundreds of thousands of dollars. “CPB should evaluate the practicality of continuing to allow stations to claim in-kind trades as NFFS given the historical and continuing challenges in valuing trades and documenting that trades were received by the stations,” the report said.

Plus: Dead mechanics write no columns, and Montana drops PRI.

A new vocabulary is emerging in public radio newsrooms to help journalists communicate and make decisions about online coverage that attracts and builds digital audiences. Developed through the Local Stories Project, an NPR Digital Services initiative that began as a geotargeting experiment on Facebook, the vocabulary includes phrases like “topical buzzer” — a story that provides a unique take on a subject that everyone is talking about — or  “curiosity stimulator,” for a piece with a science or technology angle. The concepts are explained in this blog post, “9 Types of Local Stories that Cause Engagement.” As newsrooms around the country adjust to the demands of producing distinctive coverage within their local markets, reporters increasingly are required to serve two news platforms, each with a different audience, without spinning their wheels.

Five years after pubcasters switched off the last of their analog TV transmitters and advanced into an all-digital world, planning is underway for the next generation of digital TV. The ATSC 3.0 standard has been years in the making, and years of work and many questions remain before pubcasters are ready to put it on the air. ATSC is the Advanced Television Standards Committee, an international nonprofit comprising broadcasters, regulators, consumer electronics manufacturers, broadcast equipment companies and other experts. It developed the ATSC 1.0 standard that was adopted for broadcast digital TV in the early 2000s and is now charged with replacing that standard to keep up with rapid advances in the technologies used in broadcast TV.

Selling or keeping spectrum is perhaps the most consequential decision that the current generation of public television station executives and their boards will ever make about the future of public media, not just in their communities but the nation as well. The FCC chairman’s postponement of the spectrum auction until at least 2016 is an opportunity for greater scrutiny of that weighty decision. Pitches from speculators and their FCC allies have focused on the one-time financial windfall to local licensees from selling noncommercial spectrum. However, balanced deliberation requires examining some key issues. Here’s my own short list: Know when to hold ’em: Next-generation broadcasting technology will open up important new revenue streams for public and commercial stations.

Tom Magliozzi, co-host of public radio’s wildly popular Car Talk, died of complications from Alzheimer’s disease Nov. 3. He was 77. Magliozzi was born in East Cambridge, Mass., in 1937 and co-hosted Car Talk with his brother, Ray, from the show’s inception as a local broadcast of WBUR in Boston through a 25-year run as one of the top draws for public radio listeners on weekends. The show ended original production in 2012 due to Magliozzi’s declining health, yet it continues to attract large audiences for local stations while airing in repeats. According to NPR, for the spring 2014 ratings Car Talk attracted an average quarter-hour audience of 1.7 million, making it the second-highest-rated show using that metric, behind Wait Wait .

SAN DIEGO — Patrick Butler, public television’s chief advocate on Capitol Hill, wants to reassure broadcasters who are nervous about the incoming Republican majority, particularly on the powerful Senate side. In a speech at the annual American Public Television Fall Marketplace, Butler said that he “detected some anxiety in the public television industry that we will be going to hell in a handbasket now that Republicans control the entire Congress” after this month’s midterm elections. “I’ve come to San Diego to tell you that it ain’t necessarily so.” Butler, president of the Association of Public Television Stations, reminded the crowd that GOP support for pubcasting goes back even to Arizona Sen.

PBS has set the lineup for an upcoming fundraising test that will use a full week’s schedule of first-run National Program Service shows. Seventeen stations will take part in the experiment, running Nov. 28 through Dec. 5. PBS is trying to determine whether using core series, rather than pledge specials that veer from the regular lineup, will lead to a more stable member and donor base and perhaps even prompt more major gifts. The participating stations run the gamut, said Betsey Gerdeman, PBS’s s.v.p., development. They include stations in small and large markets, state networks, university licensees and major producing stations, all across the country.

Four specialized charities cultivating big donations to benefit some of PBS’s most popular programs are gaining traction in the crowded and competitive world of public TV fundraising.