Congress
CPB defunding and reauthorization are scary. We should talk about them anyway.
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It’s time to get over the Beetlejuice effect — we need to drag the monster out from under the bed, look it in the eyes and call it by name.
System/Policy
Time is running out to solve the digital revenue puzzle
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Stations are beginning to see “green shoots” in raising money from on-demand audiences. We need to grow them, and quickly.
System/Policy
Five dos and don’ts for responding to accusations of bias
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If you work in public media, you’re going to hear complaints about political bias in news coverage. Station leaders share tips for managing those conversations.
System/Policy
From ‘nice’ to ‘necessary’: How to make a case for your university station
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Today’s higher education leaders face unprecedented financial pressures. What is your station doing to help them solve their problems?
System/Policy
To build a case for public media’s local journalism, start with a new metaphor
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Maps of news deserts don’t tell our story well. Here’s how to create two charts that will.
Programs/Content
How to reach audiences who think public media isn’t for them
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A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.
Engagement
6 tips for holding a public media listening tour
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“Don’t try to tack listening onto a performance or ‘normal’ event — make listening the entire point.”
System/Policy
Ten lessons from West Virginia Public Broadcasting’s near-death experience
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After a roller-coaster ride to preserve state funding for West Virginia Public Broadcasting, Executive Director Scott Finn reflects on what he learned from the crisis.
System/Policy
We learn more from our mistakes. So why don’t we talk about them?
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Failing is hard. Talking about it is even harder. But if we don’t, we’ll never identify and fix our problems.
Programs/Content
Five steps toward creating a true news network for public radio
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We have more journalists than the New York Times, but are we having as much of an impact?
System/Policy
Five lessons public media can learn from commercial media
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A public radio and TV CEO shares gleanings from Columbia University’s Punch Sulzberger Program.