Programs/Content

How to reach audiences who think public media isn’t for them

By Scott Finn, Consultant (Finn Advising), Anna Post, Marketing Strategist (VPR and Vermont PBS) and Kari Anderson, Director of Audience Insights and Radio Programming (VPR and Vermont PBS) | April 27, 2022

A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.