Author: John Sutton
Why public radio’s efforts to reach new audiences aren’t moving the needle
"The appeal of the content must be clearly different than what we currently offer. The people needed to do this work are ...‘In the third half of our show’: ‘Car Talk’, Audience 98 and the value of ...
It’s time to start getting and sharing answers to key economic questions about the radio and digital content we're offering audiences.How Audience 98 can inform efforts to acquire donors in the digital era
"We need to stop thinking about audiences in terms of technology and start thinking about audiences of the brand, no matter how ...How the Audience 98 study still applies in public radio’s digital era
The landmark study was designed "to provide insights into the relationship among programming, audiences and finances that stand the test of time."Longevity of research about public radio donors is an asset, not a liability
Fundraising consultants address an argument that public radio's studies of giving habits need an update.Use plays from radio’s winning gamebook to connect with mobile, online listeners
Stations need to rethink their approach to NPR co-branding and on-demand access to content.John Sutton and Adam Davidson debate the future of public radio
A segment on our podcast touched off this in-depth exchange between the audience researcher and the Planet Money co-founder.If public radio needs new audiences, which would they be?
Here’s a take on the topic of a panel held Oct. 1, 2004, at the Public Radio Program Directors Conference in San Antonio: ...Public radio as we know it has plenty of room for growth
Contrary to a myth popular in public radio, our audience is not going to die off anytime soon. The audience today is ...
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