Author: Dru Sefton
Dru Sefton covers public television and CPB for Current. She has more than 30 years of experience working at daily newspapers including USA Today as well as Newhouse News Service, a Washington, D.C.–based wire service. When she’s not breaking pubmedia news, Dru enjoys being Current’s official staff baker.
Local group to fight potential loss of PBS content in Rio Grande Valley
A grassroots group will push to keep PBS content available over the air in the Rio Grande Valley of Texas, reports the ...By Dru SeftonFebruary 6, 2014Morning roundup: KMBH in Texas may have another suitor, Sherlock counts fruit
A video of Sherlock star Benedict Cumberbatch counting apples and oranges with several Muppets has hit nearly 1 million views since its debut ...By Dru SeftonFebruary 5, 2014Afternoon roundup: Andy Carvin lands new job, SoCal Connected returns
• Former NPR social-media maven Andy Carvin has accepted a job with First Look Media, the new nonprofit digital journalism venture founded ...By Dru SeftonFebruary 4, 2014Documentary stakeholders convene at PBS to mull future of indie productions
PBS is hosting its first Independent Film Summit at its headquarters Thursday, gathering public television’s top documentary supporters for a wide-ranging discussion ...By Dru SeftonFebruary 4, 2014WCTE fills major posts, Herrington moves to ideastream, and more comings and goings in pubmedia
WCTE-Upper Cumberland PBS in Cookeville, Tenn., has appointed three new top executives. Avery Owens is director of advancement, responsible for managing all ...By Dru SeftonFebruary 3, 2014PBS tightens rules for food and drink sponsors of kids’ programs
The PBS Board unanimously voted today to amend national program underwriting standards to require a higher level of review for food and ...By Dru SeftonJanuary 31, 2014$2.5 million in grants will help rural stations complete DTV transition
The U.S. Department of Agriculture announced six grants totaling more than $2.5 million Wednesday as part of its Public Television Digital Transition ...By Dru SeftonJanuary 30, 2014Afternoon roundup: WCAI expands signal, CCTV hosts meet Muppets
WCAI Cape and Islands NPR, the only public radio station for coastal communities in southern Massachusetts, has boosted its signal from 1,200 ...By Dru SeftonJanuary 29, 2014WETA receives $1 million for culture, history and public affairs programs
Washington, D.C., philanthropist and financier David M. Rubenstein has established a $1 million fund at WETA in suburban Arlington, Va., for producing ...By Dru SeftonJanuary 29, 2014L.A.’s KLCS to participate in nation’s first TV channel-sharing pilot
Two Los Angeles television stations, one commercial and the other public, will pilot the first television channel-sharing project in the country, CTIA ...By Dru SeftonJanuary 28, 2014Morning roundup: CPB Board plans a field trip, Downton ratings grow
The next CPB Board meeting, Feb. 10, will take directors on a field trip. While the morning session will be at headquarters ...By Dru SeftonJanuary 28, 2014Vermont PTV Board admits to not issuing required follow-ups to closed sessions
The only misstep the Vermont Public Television Board made regarding more than 20 closed meetings was not providing follow-ups as to why ...By Dru SeftonJanuary 27, 2014Bresnahan one of three finalists for top job at KBTC-TV
Moss Bresnahan, former president of KCTS in Seattle, is one of three finalists for the position of executive director and general manager ...By Dru SeftonJanuary 27, 2014Research notes dropoff in use of educational media content as kids age
A new study from the Joan Ganz Cooney Center finds that while 2- to 4-year-olds spend 78 percent of their screen-media time ...By Dru SeftonJanuary 24, 2014Sreenivasan and Fanning appear on two late-night talk shows
Two high-profile public broadcasting personalities recently landed on late-night television. In case you missed their appearances, here is PBS NewsHour‘s Hari Sreenivasan on The Daily Show, ...By Dru SeftonJanuary 24, 2014