Author: Dru Sefton
Dru Sefton covers public television and CPB for Current. She has more than 30 years of experience working at daily newspapers including USA Today as well as Newhouse News Service, a Washington, D.C.–based wire service. When she’s not breaking pubmedia news, Dru enjoys being Current’s official staff baker.
‘170 Million Americans’ drive begins to defend federal aid
The big audience statistic reveals for the first time a comprehensive estimate of public media users across all platforms.By Dru SeftonDecember 13, 2010High stakes + direct access = full engagement
Noel Gunther remembers the moment when he realized that public broadcasting had to get involved in traumatic brain injury education. It was ...By Dru SeftonNovember 29, 2010Breaking news: House votes down attempt to kill NPR funding
The House of Representatives today (Nov. 18) voted down a move to defund NPR, in the first Republican-ordered floor vote since the ...By Dru SeftonNovember 18, 2010Knives sharpened for renewed assault on CPB
Bills to defund public broadcasting, or at least any radio network that fired Juan Williams, are beginning to seem like a real ...By Dru SeftonNovember 15, 2010Soon off to war for APTS: new president, Pat Butler
Patrick Butler, public TV’s new chief lobbyist, wrote speeches for President Gerald Ford, was a founder of the Pew Research Center, and ...By Dru SeftonNovember 15, 2010Consultants, groups aim to fill voids as PBS Development shifts focus
“We must work differently” in an era of flat membership dues and other funding constraints, said Joyce Herring, PBS’s senior v.p. of ...By Dru SeftonNovember 1, 2010IdahoPTV debate clip used without permission in campaign ad
Some 45 seconds of a controversial 60-second ad in the heated election race for Idaho schools superintendent consists of copyrighted material from ...By Dru SeftonOctober 25, 2010NBR partnering with Planet Forward on environmental programs
Planet Forward, a multimedia environmental innovation project at George Washington University, will be collaborating with Nightly Business Report to develop environmental programming, NBR has ...By Dru SeftonOctober 25, 2010KCET’s split from PBS leaves uncertainty for both
It’s official: KCET, one of the biggest siblings in the PBS family, is leaving home for good. Although station President Al Jerome ...By Dru SeftonOctober 18, 2010Three years of talks fail to end dispute over KCET’s dues
June 2007: In a presentation to the PBS Board’s Station Services Committee, KCET protests that its dues assessments are disproportionately high and ...By Dru SeftonOctober 18, 2010Major Market Group presents new namesake award to Bill Kobin
The Public Television Major Market Group honored Bill Kobin, outgoing MMG president, Wednesday at its meeting in Denver, just in time for ...By Dru SeftonOctober 15, 2010At the Movies returns in 2011 with new cast, Ebert producing
Renowned movie critic Roger Ebert, who literally owns the trademarked thumbs-up/thumbs-down gesture, is returning to public TV, where he started his on-air ...By Dru SeftonSeptember 20, 2010Instructional TV sales exec moves to NBR’s bigger league
In his career in the media niche of instructional television, Mykalai Kontilai worked with several respected names in public broadcasting as well ...By Dru SeftonSeptember 7, 2010Buyer will take Nightly Business Report to ‘a new level’
WPBT sells to entrepreneur with history of legal disputes: Mykalai Kontilai, whose NBR Worldwide this month purchased Nightly Business Report, a staple ...By Dru SeftonAugust 23, 2010KCET warns it may leave PBS
After negotiating with PBS for eight months over a proposal to reduce its dues and remake public TV in the Los Angeles ...By Dru SeftonAugust 9, 2010