Author: Daren Winckel
CDP report: Individual giving to public media held firm in 2024 despite economic pressures
A strong fourth quarter for new donor acquisition for radio, and systemwide sustainers and higher-level donors that maintained or increased their support, ...By Michal Heiplik, President and CEO (Contributor Development Partnership), Daren Winckel, Senior VP (Contributor Development Partnership) and Deb Ashmore, Analytics Strategist (Contributor Development Partnership)March 20, 2025FY24 fundraising analysis highlights diversity of sources as key to success
Even in the face of declining audiences and high inflation, a CDP analysis finds that many public media organizations experienced new donor ...By Michal Heiplik, President and CEO (Contributor Development Partnership), Daren Winckel, Senior VP (Contributor Development Partnership) and Deb Ashmore, Analytics Strategist (Contributor Development Partnership)November 18, 2024Public media’s fundraising outlook shows signs for hope amid challenges
Radio stations in particular struggled to grow donor rolls last year, according to a new Contributor Development Partnership report. But public media ...By Michal Heiplik, President and CEO (Contributor Development Partnership), Daren Winckel, Senior VP (Contributor Development Partnership) and Deb Ashmore, Analytics Strategist (Contributor Development Partnership)June 26, 2024