Development
FY24 fundraising analysis highlights diversity of sources as key to success
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Even in the face of declining audiences and high inflation, a CDP analysis finds that many public media organizations experienced new donor growth in FY24.
Current (https://current.org/author/daren-winckel/)
Even in the face of declining audiences and high inflation, a CDP analysis finds that many public media organizations experienced new donor growth in FY24.
Radio stations in particular struggled to grow donor rolls last year, according to a new Contributor Development Partnership report. But public media has a strong legacy of trust to build on.