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Cassie Coccaro

Obituaries

Carl Bloom, pioneering donor-marketing strategist, dies at 79

By Christina McPhillips, VP of Business Development (Carl Bloom Associates) and Cassie Coccaro, Lead Copywriter (Carl Bloom Associates) | October 18, 2017

Bloom adapted magazine publishers’ practices of list-buying and direct-mail testing to public broadcasting membership programs.

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