Jordan Siegler named executive director of Wisconsin Public Media

Jordan Siegler has been named executive director of Wisconsin Public Media, University of Wisconsin–Madison Provost John Zumbrunnen announced Wednesday.

Siegler has served as interim executive director of WPM since the death of Heather Reese in 2024. 

“It is an incredible honor to be chosen to lead WPM, one of our state’s greatest public treasures,” Siegler said in a press release. “I have built my public service career at UW–Madison, and my goal now is to advance the essential work of our team of outstanding journalists, producers and technical staff to further enrich Wisconsin communities and help the university meet its promise of the Wisconsin Idea.” 

Siegler has served in leadership roles since joining WPM in 2015, including director of corporate giving and events for PBS Wisconsin, CDO for Wisconsin Public Radio and associate director of WPM.

“Jordan is a proven leader who deeply understands the special connection that Wisconsin Public Media creates for people in every corner of our state,” Zumbrunnen says. “I know that he will continue the excellent tradition of WPM engaging communities with important news, programming and resources that educate, inform and get to the heart of life in Wisconsin.”