Public Media Venture Group partners with tech company to build content syndication networks

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Public Media Venture Group announced Thursday that it will work with a technology company to develop content partnerships among local news outlets. 

PMVG and Distributed Media Lab are seeking outlets to “lead state and regional syndication networks for distributing news stories of regional interest,” according to a press release.

DML began working with KQED in San Francisco last year to develop a statewide content-sharing network using DML’s platform. The goal is to bring new audiences to publishers and increase sponsorship revenue.  


Publishers participating in the California project add the platform to their websites and feature articles of regional interest, curated by an editor. They can monetize the platform with sponsorship opportunities. 

PMVG plans to work with up to five of its member stations that will lead similar efforts in other states, CEO Marc Hand told Current in an email. The organization will also work with the stations to find state and national funding for the projects, he said. 

The partnership between PMVG and DML grew out of KQED’s initial project, Hand said.

“The concept is to leverage the strong media, journalism and fundraising capacities of public stations to enable a shared platform with other public stations in a state and with other digital and newspaper publications,” he said. 

“I think the corporate sponsorship and donor revenue models that are traditional for public media can be extended to support local news media more broadly in the emerging web economy, and we’re very excited to support that trend,” DML CEO David Gehring said in the release.

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