Cara Williams Fry was hired as GM for Northwest Public Broadcasting in Pullman, Wash.
Williams Fry succeeds Marvin Marcelo. Marcelo, a scholarly associate professor at the station’s licensee, Washington State University, will remain in his faculty role and begin full-time teaching at the university’s Murrow College of Communication, according to a spokesperson.
Williams Fry starts in mid-February.
“We are delighted that Cara Williams Fry will head up our team at NWPB,” said Bruce Pinkleton, Dean of the Murrow College of Communication. “Her vision, energy and passion for public media will be a creative force for NWPB and its future endeavors, serving communities around the state and beyond. We were impressed by her ability to build teams and partnerships across public media.”
Williams Fry departs her roles as SVP and chief content officer for WITF Public Media in Harrisburg, Pa. During her tenure, she co-created PA Post, a statewide digital news organization. She joined WITF in 2004.
Before working in public media, Williams Fry was managing producer of Wild Moments, a syndicated wildlife program for NBC Enterprises. She has also worked as a producer for WGAL, an NBC affiliate in Lancaster, Pa.
“I am excited about joining NWPB with its rich history, statewide presence and [recognition as] one of the oldest and most trusted stations in the nation,” Williams Fry said. “I have been impressed by the team at NWPB and their deep interest in expanding multiplatform efforts and creating more pathways for engagement, diversity and growth.”
Correction: A previous version of this article incorrectly said Cara Williams Fry succeeds Kerry Swanson. Williams Fry succeeds Marvin Marcelo. Swanson, formerly Northwest Public Broadcasting’s station manager, left to take a temporary position at KUOW in Seattle.