Liwanag Ojala was appointed SVP and chief transformation officer for American Public Media Group, the parent company of Minnesota Public Radio, Southern California Public Radio and American Public Media.
Ojala has been on the organization’s board of trustees since 2016 and resigned to accept the position. Her first day is Jan. 10. She is tasked with increasing revenue and audience on online platforms.
“Liwanag is a highly respected collaborative partner and results-oriented change agent with more than two decades of experience leading digital transformation in both non-profit and for-profit sectors,” said APMG CEO Jean Taylor in a news release. “I am confident that her expertise in building teams to focus on expanding reach and driving digital innovation will position APMG to simultaneously deliver on our mission as a public media company and achieve our objectives for impact and growth.”
Ojala previously worked as COO and later CEO for CaringBridge, a nonprofit social network. She has also been VP of e-commerce for Meijer and was a lawyer for Briggs & Morgan and Spartan Nash.
“I’m both excited and energized by the opportunity to serve as APMG’s Chief Transformation Officer and help this organization continue to innovate and grow,” Ojala said in the news release. “I look forward to working with Jean and the dedicated APMG/MPR team to provide an exceptional listening experience and programming offerings for a broader, more diverse audience.”