With $5 million from the state of New Jersey, five universities plan to test a new approach for reversing the decline of local news coverage.
The statewide Civic Information Consortium, proposed to help counter the decline of local news coverage in New Jersey, would back ideas such as media-literacy programs, fellowships for young journalists to cover overlooked communities, and apps to offer mobile access to government data.
Gov. Phil Murphy is poised to sign legislation to create the consortium by mid-August. The bill that sets the framework for its governance and grant-making activities passed both houses of the legislature July 1.
Media reform advocates who built support for the proposal sought $100 million in spectrum auction revenues last year. That proposal didn’t gain traction, so they worked with legislators on a more modest deal. By establishing the consortium as a nonprofit, they’re optimistic that the state’s $5 million will attract additional foundation funding over time.
The consortium will issue grants for projects that aim to help reverse the spread of news deserts across the state, particularly in disadvantaged communities. The government-private effort is the first of its kind in the nation.
Situated between large media markets in New York City and Philadelphia, New Jersey “always had its own strong history of local print media,” said Mike Rispoli, who directs the News Voices: New Jersey campaign for media advocate Free Press. But that news ecosystem has been in decline since the early 2000s, he said.
That’s when waning revenues and ownership changes set off waves of layoffs in newsrooms across New Jersey. By 2016, more than 1,600 local journalists covering the state had lost their jobs, according to the Center for Cooperative Media at Montclair State University. That left 3,880 reporters, correspondents and editors working in the state, according to 2016 New Jersey Department of Labor statistics.
Now a lot of communities in the state are “virtually uncovered,” Rispoli said. The situation is especially dire in low-income areas and communities of color.
The legislation sets up a 15-member panel with a mixture of participants appointed by the state, as well as from academia and the field of media technology.
Grant applicants must partner on a project with one of the five institutions overseeing the collaboration: College of New Jersey, Montclair State University, New Jersey Institute of Technology, Rowan University and Rutgers University. Rispoli is hopeful that the consortium board and staff could be selected and begin soliciting grant ideas next year.
Confronting the crisis
Free Press launched News Voices: New Jersey in 2015 to combat the waning number of local journalists. The campaign anticipated proceeds from the FCC’s TV spectrum auction, which began in March 2016. As Craig Aaron, then president of Free Press, wrote in Current later that year, the campaign aimed to reinvest state money to “confront the crisis in journalism and support responsive local news, serious investigative reporting and public and community media of all kinds.”
Free Press representatives started by determining the depth of the problem. They spoke with citizens across New Jersey about news coverage. They led workshops in newsrooms, began training student journalists and launched storytelling projects focusing on local issues.
That work led to a series of 10 forums last year to help citizens determine their specific information needs. “This was something really driven by the public,” Rispoli said. “We heard from people about how media consolidation had hurt their communities. This campaign was a way for them to step up and do something about it.”
Hundreds of participants signed petitions circulated by Free Press and posted on Change.org and MoveOn.org. They also lobbied lawmakers to pass the Civic Information Consortium bill. “We were led by the public,” Rispoli said.
Meanwhile, the FCC broadcast spectrum auction had generated huge proceeds for the state, which owned licenses to public TV stations WNJN in Montclair and WNJT in Trenton. New Jersey sold spectrum assigned to those stations for $334 million — the largest payout to any public broadcaster.
In June 2017, two New Jersey legislators introduced a bill that proposed allocating $100 million of the spectrum proceeds over five years for the Civic Information Consortium. But the state opted to place $322 million into New Jersey’s coffers.
Consortium supporters regrouped. “We worked with lawmakers to come up with an ask that would have impact but would still be doable from the state’s perspective,” Rispoli said.
The proposal for the consortium to supervise $5 million in grants received broad support on both sides of the aisle, as well as from Gov. Murphy, he said.
‘A way to get up and running’
A key provision of the legislation sets up the consortium as a 501(c)3, said Joseph Amditis, associate director of the Center for Cooperative Media at Montclair State’s School of Communication and Media. “As a nonprofit, it can solicit support to diversify its funding and remain independent,” Amditis said.
The center, a grant-funded initiative housed at the university, worked closely with Free Press on the consortium campaign. Going forward, “we will certainly do everything we can to support the mission of the consortium, as well as our partners and other New Jersey news organizations and entities” that will apply for funding, Amditis said.
Rispoli described the $5 million as “an initial investment, a way to get up and running.” Although it could receive future funding from the state, the plan calls for the consortium to raise other support as well, he said.
To qualify for grants, projects must link at least one of the universities with local partners such as a community or civic organization, media outlet or tech firm. Rispoli said the bill requires generation of “something that will directly benefit the community, such as a newsletter, a specific reporting project or fellowship.”
Amditis envisions projects that would allow residents to live-stream, record or transcribe a public meeting, he said. Other promising ideas include an “innovative text-message alert system” to ping users when local governing bodies take action, he said.
Rispoli said the waning news coverage “is a problem for the civic health of communities.” Studies show that fewer people vote, volunteer and run for public office when local coverage falls off. Conversely, research indicates that people “feel more closely connected to their neighbors” in areas of “robust local news,” he said.
The Center for Cooperative Media, through its NJ Commons outreach, already helps some 250 news organizations and freelancers partner on reporting projects, get professional training and develop new products.
Its members include NJTV and NJ Spotlight, an 8-year-old nonprofit newsroom focusing on policy issues. John Mooney, CEO and founding editor, gives supporters of the consortium “a lot of credit,” he said. “I didn’t think they’d succeed at something so new and different.”
Mooney hopes that consortium grants will also go to “the sustainability and business side” of journalism. “We’re all still trying to figure that out,” he said.
The News Revenue Hub also focuses on media sustainability. That effort, launched in San Diego in 2016, helps nearly 30 news organizations nationwide improve their financial stability. (The Institute for Nonprofit News is its fiscal sponsor. Current is an INN member.)
“It’s always great to see an infusion of funding for journalism,” CEO Mary Walter-Brown said of the consortium plans. “If the funds are allocated and spent well, that makes a great case for philanthropy to step up.”
A “handful” of foundations currently lead the way in philanthropic giving to journalism enterprises, Walter-Brown said.
“Our hope is more will come to the table,” she said. “And seeing this commitment on the side of government will strengthen that call to action.”
The most successful news organizations “are really pursuing diversity in revenue,” Walter-Brown said. That includes not only foundation support but also revenues from sponsorships, advertising and membership. “Consumers need to realize that news has value and a price tag,” she said. “They have to be willing to help.”
Mooney remains optimistic that the consortium idea is a good beginning to counter the shortage of news coverage within the state. “Hopefully,” he said, “this will lead to more resources and more ideas and in five years we’ll be able to say, ‘That was the start of it all.’”