Detroit’s WDET awarded $100,000 to help diversify revenue, audience

WDET in Detroit has received a $100,000 grant to support efforts to diversify its audience and revenue streams.

WDET will use the grant from the Democracy Fund to find new ways to support “Framed by WDET,” a partnership with local artists that tells stories about communities throughout the Detroit metro with audio and photos.

“Connecting with the audience in a meaningful way is critical to building trust,” said Courtney Hurtt, associate director of product strategy and business operations at WDET, in a press release. “Producing stories that represent diverse voices and experiences is a part of our mission, and this grant helps us sustain that mission by involving the community.”

WDET is also partnering with The Work Department, a Detroit-based consultant, to develop ideas for cultivating new donors and underwriters.

The grant will also be used to document best practices and case studies for sharing with other nonprofit media organizations.