How WAMU and WYSO found success in reinvention

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At one public radio station, financial pressures and transitions with talent added urgency to a needed overhaul. Meanwhile, another station built a stronger relationship with its community by opening doors and microphones to listeners.

General managers of WAMU in Washington, D.C., and WYSO in Yellow Springs, Ohio, shared case studies of their recent wins Aug. 17 at the Public Radio Program Directors conference in Washington. Watch our Facebook Live of WAMU’s J.J. Yore and WYSO’s Neenah Ellis. Mark Fuerst, director of the Public Media Futures Forums, introduced the session.

See the slides Yore and Ellis shared:



WAMU Local That Works (Text)


Ellis’ presentation also included these videos:

The PRPD session was presented as part of Local That Works, an initiative of Current and the Public Media Futures Forums to highlight innovative and replicable content, engagement and revenue strategies at public media stations. At the next live Local That Works session Sept. 26, attendees at the Public Radio Super Regional Conference in St. Paul, Minn., will hear from finalists chosen in our national search for successful local projects at stations. Audience members will vote on which station deserves a $5,000 prize.