An unusual hat has been making the rounds among public radio personalities in New York. It’s rested on the heads of some esteemed hosts: Leonard Lopate, Brooke Gladstone and Kurt Andersen, among others.
.@onthemedia vs. #lakshmeme: pic.twitter.com/snF2gD7WUW
— sean (@rameswaram) February 12, 2015
.@Studio360show vs. #lakshmeme pic.twitter.com/yvgP4E1Coe
— sean (@rameswaram) February 13, 2015
On their heads, the beat-up trucker-style cap makes an obviously false claim: “I AM LAKSHMI SINGH.” In photos of the hat and its wearers, the real Lakshmi Singh, NPR newscaster, is nowhere in sight.
The hat has already made the trek from California to New York, and its travels aren’t over yet. Its owner, Studio 360 producer Sean Rameswaram, wants it to end up on the head of the real Lakshmi Singh. Its appearances on WNYC hosts, Rameswaram’s friends and even a Taylor Swift cutout are just a warm-up — and an effort to get Singh’s attention.
Lakshmi Singh wearing the “I AM LAKSHMI SINGH” hat — it’s Rameswaram’s dream. “This is a celebration of her and her work,” he said.
But time could be running out. “It’s falling apart,” Rameswaram said, “and I would love to get a photo of her wearing the hat before it’s completely crumbled.”
The hat came into existence in 2012, when Rameswaram was “a part-time public media employee who aspired to be a full-time public media employee,” he said. He was living with his parents in Los Angeles and angling for a full-time job on a nationally distributed public radio show.
When he lost faith during the long search, he found reassurance in hearing Singh on NPR’s morning newscasts. Canadian-born to Sri Lankan parents, Rameswaram felt like an outsider to the field he was trying to break into. Hearing Singh’s name every day gave him faith that “someone with another weird Indian-ish name” could make it in public radio, he said.
A hat would be a tribute to her. He tried ordering one from Zazzle, an online store selling personalized gear. But the company, possibly deducing that Rameswaram was not in fact Lakshmi Singh, rejected his order.
Tessa Stuart, Rameswaram’s girlfriend, took matters into her own hands and made him the Lakshmi Singh hat for his 27th birthday. “I got the trucker hat in a little shop in L.A.’s Chinatown for $3, and some iron-on letters from a craft superstore in the Valley,” she explained in an email. The letters are a bit crooked.
The hat drew attention as Rameswaram wore it in public. “People love it,” he said. “They’ll stop me on the street, take my photo at a bar, take a photo from 30 feet away.” A photo of Stuart wearing the hat ended up on Fresh Air’s Tumblr.
More recently, Rameswaram decided to take things up a notch. Using the hashtag “#Laskhmeme,” he’s been posting a daily photo of someone wearing the hat to Instagram. He’ll continue until he gets a snap of Singh wearing the hat. All the hat photos are captioned “No You’re Not,” but a photo of Singh in the hat would get a “Yes You Are.”
“It’s the only way I can see this ending,” Rameswaram said.
Rameswaram had emailed Singh to arrange a photo, to no avail. But after a reporter emailed her about the hat, he got an answer.
“Seems as if the ‘I AM LAKSHMI SINGH’ hat has seen more places than I have!” Singh wrote in an email to Current. “Even better . . . it’s been worn by some pretty amazing people. I don’t know what prompted Sean to launch this idea, but I am deeply moved.”
And it looks as if Rameswaram’s dream might come true. Singh alluded to a “gathering in mid-May at NPR” where she said she’d be “happy to wear the hat.” “Although, I’d bet that my family, friends and colleagues will initially look puzzled and ask why I didn’t just wear a name tag,” she added.
Meanwhile, Rameswaram and Stuart have discussed capitalizing on the hat’s appeal by mass-producing them. “There’s not a lot of public radio merchandise,” Rameswaram said. “This hat fills a void that people would like to see filled.”
“I’ve been joking about starting a one-item Etsy store — Just Lakshmi Singh hats,” Stuart said. But Rameswaram is thinking bigger, with hats for any and all personalities the wearer desires — “I AM KAI RYSSDAL,” “I AM ROBERT SIEGEL” and so on.
“We love all these people,” he said. “They occupy a place in our hearts and minds, and there’s opportunity there — business and otherwise.”
You can continue following the travels of Rameswaram’s hat on Twitter and Instagram. And if Singh actually does wear the hat, Current hopes to be there to capture the moment. Stay tuned! (Update: We were.)
Was just interviewed by @mjanssen @currentpubmedia about #lakshmeme. It's all happening. cc @nprnews
— sean (@rameswaram) February 4, 2015
And don’t forget to do one for @hari from the NewsHour!!!
I love listening to Lakshmi Singh on NPR, So much so that I’ve named my beautiful “goddess of fire” motorcycle “Lakshmi Singh” She is the most beautiful bike i’ve ever seen! lol!
I think she’s attractive too (who wouldn’t?), but I don’t have any such gimmicks to meet her.
I listen to her every day such a captivating voice…
Just back from a pilgrimage to Rameshwaram! Yes, it’s a seashore temple in the Island of Rameshwaram in the southern tip of India!