In 2014, smart radio organizations will consider a “mobile-first audio strategy,” predicts Jim Schachter, news v.p. at WNYC in New York, in a piece for Nieman Journalism Lab.
What that means, he writes, “is that our news reports and stories increasingly will be produced and packaged in forms divorced from the formats dictated by a radio clock,” as consumers increasingly filter their news through apps or playlists.
“I guess I’m predicting more work for me and my colleagues,” he notes. “But I’m also predicting bigger audiences than ever for high-quality audio journalism.”
His piece is part of Nieman Lab’s interesting “Predictions for Journalism 2014” series, running through Friday.