TPT rebrands youth initiative as ReWire

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Twin Cities Public Television has adopted the name ReWire for the statewide network’s youth programming and engagement initiative. TPT settled on the name after its previous branding, Open Air, attracted a trademark infringement and violation suit from Colorado Public Radio.

“Our vision is to rewire public media’s relationship to the world, and your relationship with public media,” Andi McDaniel, ReWire’s project manager, wrote in a re-introductory blog post Oct. 25. “[ReWire is] about connecting with our audience in new ways — through digital content, through collaborative approaches to storytelling, through interactive events, fresh takes on classic and new programming and much more.”

The network first announced it would change its name Oct. 18, after launching Open Air this summer. Along with the rebranding, ReWire has also launched its new original web series, Are You MN Enough?, about the lives of Minnesotans.

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