A six-minute song from the U.K.’s King Krule kicked off KCRW’s live streaming performances on YouTube.
Select musical performances from KCRW-FM’s signature show Morning Becomes Eclectic are now streaming live on YouTube.
The Los Angeles station kicked off the new feature Sept. 17 with a six-minute song from the U.K. buzz band King Krule; until this month, KCRW posted only prerecorded performances on its channel.
Created in September 2006, KCRW’s YouTube page has 44,000 subscribers and has received more than 35 million views worldwide — including four from within Vatican City. The most popular single video, Gotye’s live version of “Somebody That I Used to Know,” has about 16 million views. All the videos are HD multi-camera presentations.
“YouTube has been a successful platform for KCRW to share the greatest music moments in our studios, but now we have a chance to open up our unique programming to a massive audience,” said Nathan Lubeck, director of web and mobile development.