WNET hopes cheeky fake ads generate real contributions

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Have you heard about that crazy new reality TV show, Knitting Wars?

WNET in New York City is using that fake title and others to make a point, and, it hopes, score a lot of donations.

The New York Times reports that the station is running an ad campaign touting titles including, Bad Bad Bagboys, Bayou Eskimos, The Dillionaire and Married to a Mime. Next to an ad for the fake program is a real pitch: “The fact you thought this was a real show says a lot about the state of TV. Support quality programming. Join us at thirteen.org.”

The intent is to present the station as “an island in a sea of madness,” said Kellie Specter, senior director for communications and marketing at WNET.

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