Next Avenue — a web-based initiative focusing on Americans over 50 years old from Twin Cities Public Television, American Public Television and PBS — will now share content with RLTV, a cable and online network for seniors, the two announced Wednesday.
RLTV, headquartered in Baltimore, will license for its website “targeted, mission- and category-aligned content that is selected from among Next Avenue’s rich array of original articles and blogs,” the announcement said. The deal, effective immediately, also allows for Next Avenue to develop custom exclusive online content for RLTV.
Next Avenue, based in St. Paul and launched in May 2012, publishes original articles and blogs daily, written and edited by veteran journalists. Editors also curate content from more than 27 partners including the National Institute on Aging, Medline Plus from the National Library of Medicine, and the National Institute for Financial Education. TPT President Jim Pagliarini and Judy Diaz, former PBS managing director of audience and brand strategy, developed the Next Avenue, originally called the 50+ Life Stage Initiative, as a two-person “skunkworks” over the past five years.
RLTV covers topics including relationships, finances, health, current events, exploration and retirement.
“A content partnership between Next Avenue and RLTV makes perfect sense,” said Diaz, now Next Avenue President, in the announcement. “Both organizations have a similar mission in seeking to serve the 50+ audience. What’s more, independently we focused our work on similar content categories. There is good alignment.”