Some 14 percent of monthly visitors are localized to stations

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Currently about 14 percent of the monthly visitors to are localized to a station, reports Kristin Calhoun, director of PBS Interactive, on the PBS Station Products & Innovation blog. Localization overlays have been seen by 4,409,464 site visitors, with 453,301 clicking the “Choose My Station” button.

“Think of as a big prospecting platform for PBS member stations,” Calhoun writes. “More people declaring an affinity for a favorite station means more touch points for a visitor to to engage with their local station. They have direct links to station support pages, custom TV tune-in information and access to their local station’s content via efforts like Project Merlin. And user survey data tells us that localized visitors are more engaged, they spend more time on the site.”

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