Currently about 14 percent of the monthly visitors to PBS.org are localized to a station, reports Kristin Calhoun, director of PBS Interactive, on the PBS Station Products & Innovation blog. Localization overlays have been seen by 4,409,464 site visitors, with 453,301 clicking the “Choose My Station” button.
“Think of PBS.org as a big prospecting platform for PBS member stations,” Calhoun writes. “More people declaring an affinity for a favorite station means more touch points for a visitor to PBS.org to engage with their local station. They have direct links to station support pages, custom TV tune-in information and access to their local station’s content via efforts like Project Merlin. And user survey data tells us that localized PBS.org visitors are more engaged, they spend more time on the site.”