“Downton” helps PBS SoCal reach beyond typical PBS audience

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The massive popularity of Downton Abbey on Masterpiece Classic “couldn’t have come at a better time” for KOCE, the new PBS primary station in the Los Angeles market now known as PBS SoCal, writes TV Guide’s Michael Schneider at his blog, Franklin Avenue.

Downton Abbey enabled us to reach audiences that are not just the typical PBS audience, including younger people, and gave us a chance to establish ourselves as the area’s PBS station,” Mel Rogers, station president, told Schneider. Downton’s season finale on Sunday (Feb. 19) scored a 2.3 rating and 4 share in the Los Angeles market.

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