AOL and PBS today launched the multiplatform project “Makers: Women Who Make America” to showcase “hundreds of compelling stories from women of today and tomorrow,” as the site says. Tim Armstrong, AOL c.e.o., told Bloomberg News, “Women’s content is a major strategic focus for us.”
“Makers” filmmaker Dyllan McGee called the online-first approach “the future of documentaries.” The 59 interviews on the site so far include Secretary of State Hillary Clinton, tennis great Billy Jean King, newswoman Barbara Walters, entertainment icon Oprah Winfrey and former Supreme Court Justice Sandra Day O’Connor. In 2013, PBS will premiere a related three-hour documentary telling the story of the women’s movement over the last 50 years. WETA in Arlington, Va., will develop national outreach.