Media Ratings Council chair says Nielsen “still trying to figure out diary markets”

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In part one of a three-part look at audience measurement ratings, TVNewsCheck interviews the chair of the Media Rating Council, Billy McDowell, who says of Nielsen diaries: “They’re still trying to figure out the diary markets. They’re working on a lot of improvements, some that we have suggested, some they’re doing entirely on their own. I know that sample size is an issue there as well. They have been public about their set-top box initiatives and we will see where it all goes.”

Part two examines Rentrak’s growing influence in the ratings game, and part three focuses on a two-year-old dispute over local broadcasters wanting credit for viewing of programs recorded on DVRs.

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