PBS International, China Educational Television strike multi-year deal

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PBS International announced today it has signed a multi-year broadcast and distribution agreement with China Educational Television (CETV) in Beijing, part of the country’s ministry of education that operates five TV channels and 11 IPTV channels. It will provide a weekday primetime slot for PBS-branded programming on CETV-3, a series titled Clear View produced and presented by Chinese anchor and producer Jim Fang that will premiere in January 2012.

“This is, by far, the largest deal we have done in China,” Tom Koch, PBS International’s vice president, said in a statement. CETV’s distribution arm, Beijing Zhongxian Media, will be PBS International’s sales agent in China for its library of more than 500 hours of documentary, children’s and lifestyle programming.

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