KQED-FM “dominant” in 25-54 ratings demographic

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KQED-FM/88.5 is enjoying a nice ratings run. The station arrived at No. 1 in the San Francisco market for the first time in April. Jo Anne Wallace, g.m., was cautious, noting the station “didn’t celebrate, but we took note of it.” After a slight dip for pledge in May, the station was again atop the local ratings in June, reports the San Francisco Chronicle. “Since launching a news initiative in July 2010, increasing staff and the frequency of locally produced newscasts to 16, from 6 a.m. to 6 p.m., KQED has pushed past KGO (810 AM) in the overall ratings and been dominant in the prized age demo of 25-54,” the paper notes.

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