V-me to premiere interactive weekly gaming show

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Spanish-language pubTV multicaster V-me premieres an interactive weekly show for gamers, GAME40, at 7:30 p.m. Eastern July 22. V-me said in a July 14 statement that Hispanics, especially bilingual young Hispanic males, over-index in the use of video games of all kinds. GAME40 is “not just a television series,” V-me said, but “spans multiple platforms to engage gamers from the novice to the junkie,” providing updates on new and upcoming titles, the latest innovations and the week’s best releases. The show is already “a smashing success in Spain,” V-me notes.

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