PBS SoCal, the primary network affiliate in Los Angeles since the departure of KCET in January, broke ground July 7 on a digital media production studio headquarters in Costa Mesa, Calif. Station President Mel Rogers did the ceremonial honors, with the help of city officials, board representatives, major donors and PBS star Clifford the Big Red Dog. Rogers also unveiled a $14 million Education and Community through Media initiative that he said will “build a solid platform for PBS SoCal’s future.”
The initiative calls on the private sector to help the station establish education, production, communications and sponsorship sales branch offices in Los Angeles, Santa Barbara and Palm Springs; create a PBS SoCal “One Community” mobile studio and classroom; form a national digital content creation division to produce programming for local and national audiences; expand PBS SoCal Education’s Ready to Learn and K-12 services; and bolster the content and visibility for PBS SoCal’s OC Channel.
From left, Russ Leatherby of Leatherby Family Offices; Mary Lyons, PBS SoCal Board secretary; Dr. Jo Ellen Chatam, PBS SoCal Board president; Ed Arnold, host of Real Orange; Clifford; Rogers; Costa Mesa Mayor Gary Monahan; Heidi Cortese of R.C.C. Inc. and S. Paul Musco of Gemini Industries. (Image: Wayne Todd/PBS SoCal)