In the first of an ongoing series of discussions on the future public broadcasting, the USC Annenberg Center on Communication Leadership and Policy (CCLP) convened executives, journalists, policymakers and others in Washington, D.C., this week, to focus on funding threats to the system. The wide-ranging conversation at the gathering, presented with participation of Current, touched on topics ranging from new ideas for centralized fundraising, to financial stress on local news coverage, to diversifying audiences. CCLP will organize future meetings “on public broadcasting, its mission, and its financial and public support,” it said.
More than 35 participants included Pat Butler, c.e.o. of the Association of Public Television Stations; Vincent Curren, CPB c.o.o.; Caryn Mathes, g.m. of WAMU-FM; Andy Russell, s.v.p. of strategy, research and ventures for PBS; Craig Aaron, president of media reform advocate Free Press; Melinda Wittstock, c.e.o. of Capitol News Connection; George Rivera, exec producer of eHarlem TV; Maxie Jackson, president of the National Federation of Community Broadcasters; Mark Lloyd, Federal Communications Commission office of general counsel; Kevin Klose, former NPR president; and Michele Salcedo, president of the National Association of Hispanic Journalists.