After a hiatus and reorganization, Integrated Media Association will hold its 2011 conference on March 10 and 11 at the start of the insanely popular South by Southwest Interactive Festival in the preposterously cool Texas capital, IMA said today. The festival begins Friday, March 11 and runs through Tuesday, March 15. Saturday has been designated Public Media Day. IMA, now based at Public Broadcasting Atlanta and headed by Jeanne Ericson, former head of PBA’s Lens on Atlanta portal, which is rebuilding its membership and looking for pubTV webheads to join, is selling IMA/SXSW tickets at a $300 discount to its members through January. In the meantime, IMA expects to have reps at the second annual National Public Media Camp, Saturday, Nov. 20 in Washington, and other meetings.