In the Loop, a NextGen show from MPR, ends run

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Minnesota Public Radio has canceled production of In the Loop, a show that migrated from the broadcast airwaves to engage its audience of young adults where they lived–in the realm of on-demand media and social networking web platforms. Hosted by the earnest and talented Jeff Horwich, ITL was smart, off-beat and entertaining. “I always appreciated ITL as a Skunk Works for the sub-Boomer set, full of sparky ‘story slams,’ interactivity and Horwich’s funky but not frivolous news sense,” writes MinnPost media critic David Brauer. Horwich explains as much as he can on this FAQ. Both Horwich and producer Sanden Totten have been reassigned to work on MPR’s Public Insight Network.

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