WFYI provides backdrop ambiance for MasterCard commercial

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WFYI’s studios in Indianapolis co-star in a new MasterCard holiday ad. David DeMumbrun, station director of production operations, told Current a scouting crew visited local commercial stations, but when they got to the state-of-the-art pubcasting studios (opened in August 2008), “they found nirvana.” The spot stars Indianapolis Colts quarterback Peyton Manning (hence, the filming location) and How I Met Your Mother actress Alyson Hannigan. Hannigan’s part in the ad was filmed at the studio and Manning’s in an Indy home. What a production day it was on Oct. 13 at WFYI: The ad’s cast and crew numbered around 155. Director of photography was Russell Carpenter, who shot the big-screen Titanic. A catering bus drove in from Chicago for breakfast and lunch. The shoot went from 6 a.m. to 8 p.m. “It was quite a circus that day,” DeMumbrun said. “They were everywhere. They took up pretty much the whole building.” Staffers were warned in advance of the disruption, which was planned for a day with no local work in the studios. Although no WFYI staffers are in the ad, they did assist the visiting crew. Overall, a pretty exciting experience, “and a way to make a little money for the station,” DeMumbrun said, declining to reveal that figure, but “it was in the thousands.”

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