RTNDA morphs into RTDNA

The Radio-Television News Directors Association is updating its name, according to TV News Check. Now it’s the Radio Television Digital News Association. That makes the third name since the groups founding in 1946 as the National Association of Radio News Directors. “We spent quite a bit of time in board meetings over the last few years and we ran names up and down the flagpole,” said President Stacey Woelfel. “Ultimately, we ended up with this letter swap in the middle of the name, which I thought was brilliant when I heard it, because it still allowed us to keep that RTNDA brand. It was an instant hit.” It also recognizes the growing number of online, digital and multimedia journalists.