V-me gets new stakeholder

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PRISA (Promotora de Informaciones), a 22-country Spanish language multimedia corporation, has purchased a 12 percent stake in V-me, reports Billboard magazine. That percentage should increase to a majority position in the next year. “PRISA is a perfect partner for V-me,” president and CEO Carmen M. DiRienzo said in a statement. The nearly three-year-old V-me (Current, Feb. 12, 2007) is a partnership with pubTV, reaching almost 80 percent of Hispanic households in the United States.

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