Quick Takes
Study backing subsidies for local journalism calls for sweeping pubcasting reform
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Another report on the future of American journalism takes aim at public broadcasting for failing to develop the local news gathering capacity that would enable it to deliver on its mission to inform the public.The study, distilled over the weekend by David Carr of the New York Times, Howard Kurtz of the Washington Post, and Poynter’s Rick Edmonds, recommends a new mechanism for supporting local journalism and calls for an overhaul in how resources are allocated within public broadcasting. Leonard Downie, former executive editor of the Washington Post, and co-author Michael Schudson of Columbia University’s Graduate School of Journalism collaborated on “The Reconstruction of Local Journalism,” commissioned by the j-school.After surveying the field for news chops and innovative thinking, Downie and Schudson conclude that too much of the money spent on public broadcasting is directed to maintaining local television and radio stations and not enough to independent news reporting. “Overall…, local news coverage remains underfunded, understaffed and a low priority at most public radio and television stations, whose leaders have been unable to make or uninterested in making the case for investment in local news to donors and Congress,” they write.They find exceptions at big pubcasters operating multiple outlets–San Francisco’s KQED-TV/FM and Minnesota Public Radio and its California cousin KPCC in Pasadena–and with NPR’s new Argo Project. But they also point to the “often dysfunctional, entrenched culture” of public TV and the recommendations of Tom Bettag, longtime producer of Nightline with Ted Koppel, whose study on creation of a Web-based public news site for public TV and radio has yet to be released by PBS.Pubcasting’s failure has as much to do with inadequate federal funding as it does with the allocation of the money that is available from the government and private donors, the co-authors say. They call for several reforms at CPB, including requirements of local news reporting by every publicly funded station.