More pubradio fundraising specials in the works

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The pubradio marketing consultants who produced the end-of-year fundraising special “The Best of Public Radio 2008” plan to create a “best-of” summer show that will take pledges via a national toll-free number, according to this project report from John Sutton & Associates. For a 2009 year’s end special to be broadcast in December, the project hopes to incorporate text giving. A follow-up survey of contributors to the December 2008 fundraiser found that the more ways an individual listens to public radio, including online listening to more than one station, the more likely he or she is to contribute.

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