Arbitron proceeding with PPM roll-out despite opposition on various fronts

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Democratic presidential nominee Barack Obama joined his Senate colleagues in asking Arbitron to delay roll-out of its new electronic ratings measurement system, the Chicago Tribune and Radio Ink report. But, judging by a statement issued yesterday by Arbitron Chairman Steve Morris, the ratings company is proceeding as scheduled with the introduction of Portable People Meters into eight new markets on Oct. 8. Arbitron is also pushing back against a proposed FCC investigation [PDF] of the PPM’s impact on broadcast diversity. A second round of comments are due at the FCC next week, according to MediaWeek.

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