Patterson predicts death of regular TV schedule

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“My prediction for 2008 will be that a tidal wave of innovation will converge and make TV on demand normal for the mainstream audience by early 2009,” writes Robert Patterson today in his blog. “As this happens, the money now invested in TV advertising and in supporting public TV will shift away – it will follow the audience.” In his first in a series of installments on the subject, he says this trend will cause the “slow but sure death” of many local stations, reminiscent of the music and newspaper industry. Patterson will be writing about what pubTV stations can do to survive the shift.

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